Digital Auditors – Marketing Strategy & Marketing Audits

You invest valuable time, money, and manpower into digital marketing.

Are you sure your marketing team is generating the maximum ROI?
Are you sure your marketing team uses the most up-to-date tools, methods, and best practices?
We perform a marketing audit and digital marketing analysis, then work with your team or agency to develop an effective marketing strategy that will maximize your ROI.

A professional Digital Audit identifies deficiencies and provides specific guidelines for capitalizing on available opportunities. Our Digital Marketing Analysis ensures that you always get the most out of your marketing investment.

Benefits

Save money

Professional Digital Audits eliminate wasteful spending and lost opportunities due to misaligned strategies, mismatched vendors, resource gaps, and outdated technologies. The result is significantly more cost-effective marketing strategy. A marketing audit from Digital Auditors helps grow your business for less.

Optimize ROI

Professional Digital Audits keep your marketing initiatives aligned and help your marketing team or agency utilize the most effective marketing strategy. This ensures the greatest return on your investment.

Beat the Competition

Professional Digital Audits help you to gain traction, market share, and a competitive advantage. A marketing audit ensures that your team or marketing agency has a clear and detailed roadmap. This allows you to differentiate yourself from your competition using the most up-to-date, effective, and innovative marketing methods. Get ahead of your competition and stay there with Digital Auditors.

Additional benefits

A digital marketing audit help you:

Refine your digital strategy
Get an edge over your competition
Set clear & realistic marketing goals and objectives

Use the right marketing KPIs
Eliminate wasteful spending
Focus on what works

Stay on top of the latest marketing tactics
Save money and improve ROI on all levels

We have years of experience in digital marketing audits, search engine optimization, social media marketing, conversion optimization, marketing strategy, and more. Trust the professionals at DigitalAuditors.net to bring your digital marketing strategy to the next level.

Our mission

At Digital Auditors, our mission is to help your company create more effective digital marketing. We do this by consulting and educating our clients, auditing and refining their digital strategies and bringing their marketing efforts to the ultimate performance level.

At DigitalAuditors.net, we understand the challenges that marketing departments face in today’s economy. We pride ourselves on successfully helping our valued customers improve their ROI by using the resources available to them more effectively. We know that the core of most marketing problems begins in the planning and re-evaluation stages, so we work from this point to improve the effectiveness of your digital marketing strategy.

DigitalAuditors.net is a group of highly experienced digital marketing specialists. We are passionately focused on performing digital media audits and consulting in the areas of Search Engine Optimization, Paid Search Marketing, Conversion Optimization, Social Media Marketing, Consumer Behavior, and Ecommerce. We’ve performed professional independent marketing audits for a variety of different industries, by either working directly with customers or with their digital marketing agencies. We are Google Partners, Bing Certified, and BBB endorsed.

With over 14 years of digital marketing experience as a company, and with over 50 years of combined experience, our team is more than qualified and capable of helping you maximize the return on your marketing dollars. Our marketing audits consistently help companies like yours identify resource-draining deficiencies and turn them into high ROI-generating marketing strategies.

In this constantly changing digital media environment, it is often difficult for marketing departments and agencies to stay up-to-date with the latest and most effective marketing techniques and channels to promote businesses. This is where we come in. Our marketing analysis team is dedicated to staying on top of industry trends and advising you on the best ways to utilize all that is available to you.

For more information on our digital marketing analysis and digital audits, please contact us today.

Our services

Conversion Optimization Audit

Our conversion optimization audit is an in-depth review of your website's user experience and conversion optimization. This user experience analysis helps us determine if your website is geared to convert your target audience effectively. A UX audit, conversion optimization audit or ecommerce conversion optimization audit can also tell us if there are any problems that can be fixed for immediate improvement. Our conversion optimization services improve conversion rates, increase sales and grow your business.

Benefits

Improve Conversion Rates. Our conversion optimization services help us identify and fix any problems on your website that are resulting in poor conversion rates.
Improves ROI on your ad spend A conversion optimization analysis allows you to reduce your cost per acquisition by generating more conversions for the same advertising investment.

Continual Improvement Conversion optimization helps you understand what activities need to be in place to continuously improve conversion and grow your business online.

Technical SEO
Audit
Online Competitor
Research
SEO Keyword
Research

Technical SEO Audit

Our technical SEO audit is a comprehensive review of your website’s compatibility with SEO best practices, its content architecture, on-site optimization, and backlink health. An SEO audit helps identify problem areas that are preventing your website from ranking higher in search results. It also allows you to discover untapped opportunities for further optimization and improvement of your results. In short, a technical SEO audit brings you more targeted traffic and increases the success of your business online.

Benefits

Know where you stand. An SEO audit allows you to get the full picture of your website’s current SEO health and know exactly what is being implemented correctly, what can be improved, what needs to be fixed, and why.
Prevent Problems. An SEO audit identifies the aspects of your existing SEO campaigns that may result in future problems and provides a detailed strategy on how to prevent these issues before they start affecting your bottom line.

Save money. A technical SEO audit saves you money by fixing your website’s problems and using the opportunities that really matter to get better performance and revenue from your site.
Save Time. Since an SEO audit helps you identify and fix website optimization problems quickly, you start getting results faster. This ensures that you don’t waste time with an underperforming website that has technical issues stifling its success in organic search.

Online Competitor Research

We offer a comprehensive SEO competitor research service that identifies your main competitors in organic search and helps you understand their key strengths and weaknesses. An online competitor research assessment identifies successful strategies and tactics that are used by competitors and shows you how these tactics can help you grow, match and exceed their results.

Benefits

Know where you stand. By analyzing your online competitors, you will be able to get a clear understanding of your current standings in your niche and what level of competitors you are up against.
Understand your options. This analysis lets you identify new opportunities and targeting options by understanding the strategic advantages and weaknesses of your competitors.
Identify winning strategies. An online competitor analysis provides you with insights into successful online marketing strategies and tactics that your competitors use. It gives you the information you need to adopt theses tactics in your own marketing, letting you surpass their efforts and boost your business.

Know what it takes. Evaluate the effort required to accomplish your marketing goals based on the intelligence that you receive about your competitors.
Rely on facts not guesswork. Rather than guessing and trying to determine what online marketing strategies work through trial and error, an online competitor analysis allows you to make educated decisions about your marketing strategy and budget based on what you competitors are doing.

SEO Keyword Research

Our SEO keyword research service gives you valuable data on what keywords people are using to find your products or services. This service also provides you with important information on which keywords you should be focusing on in order to improve your website traffic and grow your business. Our comprehensive research shows which types of keywords and topics you should use on your website. This lets you streamline your content development and produce more effective copy that increases traffic to your website.

Benefits

Attract the right audience. When you know which keywords to focus on, you are able to structure your website to attract the right visitors: those who are looking for businesses like yours. This allows you to drastically improve your conversion rate.
Refine your content strategy. Knowing which keywords to use allows you to create content that your target audience is searching for online and to present it in a way that attracts them to your website.

Know what to expect from your SEO. SEO keyword research and analysis lets you understand the demand for your products or services online based on users’ search volume. This gives you the information you need to set realistic business goals and targets.
Discover new opportunities. SEO keyword research lets you identify new and untapped opportunities that will help you generate more traffic and conversions.

PPC Audit
PPC Keyword
Research

PPC Audit

Digital Auditors will perform a complete assessment of your current paid search campaigns. This PPC audit will uncover current inefficiencies and identify opportunities to significantly improve the performance of your PPC campaigns. Our detailed PPC audit provides you with a high level overview of your PPC campaigns as well as an in-depth Account Assessment document that describes, in a very detailed and technical manner, the issues and opportunities identified over the course of our analysis. These documents give you the information you need to maximize the value of your pay-per-click marketing efforts. Our PPC audit also provides you with a detailed and highly actionable blueprint of what needs to be corrected within your PPC campaigns.

Benefits

Save money A PPC audit lets you save money by minimizing wasteful spending and focusing your resources on what works and what generates the most results for your business.
Identify critical mistakes Stop wasting money on ineffective pay-per-click marketing campaigns. A PPC audit identifies critical mistakes that cost you money and lead to missed opportunities.

Increase ROI Increase the ROI on your pay-per-click marketing campaigns by identifying performance improvement opportunities. You’ll receive more targeted traffic without spending any more money on PPC campaigns.
Make informed decisions A PPC audit lets you stop guessing at what might be effective and know for sure. Arm yourself with the tools and knowledge necessary to make informed decisions with your pay-per-click marketing campaigns.

PPC Keyword Research

Digital Auditors will perform a full keyword analysis on your current keyword strategy and the keywords pertaining to your industry. This pay-per-click keyword research provides you with a thorough blueprint for which keywords should be included in your campaigns and which keywords should be deleted in order to maximize the results of your PPC efforts. Our keyword research experts will develop a custom strategy for your business that will allow you to target only the best prospects and maximize the reach of your campaigns.

Benefits

Increase your conversions PPC keyword research increases conversions by identifying new profitable keywords.
Maximize ROI By excluding keywords that do not perform, you maximize your ROI and save your business time and money.

Decrease PPC cost Decrease your pay-per-click marketing costs by improving the Quality Score of your keywords.
Uncover new opportunities A PPC keyword research report provides you with a detailed Keyword Strategy Analysis that uncovers new opportunities and eliminates wasteful spending on AdWords and other pay-per-click marketing.

Social Media Audit

A social media audit from Digital Auditors provides you with a detailed assessment of your current social media strategy. You will receive a complete analysis of your industry including identification of key competitors. This allows you to fully understand your niche and how you compare to other companies in your industry. You will also be provided with a detailed overview of any opportunities that you are missing out on and any inefficiencies that are discovered.

A social media audit gives you the information you need to surpass your competitors and stand alone. It provides you with an overview of industry best practices as well as an executive summary that lists key insights into social media marketing and interaction in your field. You’ll also be presented with recommended actions to fix any uncovered problems. This report will show it what it takes to improve your social media profiles in order to provide the best service to your customers and to market your business more effectively.

Benefits

Identify Missed Opportunities A social media audit lets you identify any missed opportunities that may exist and learn how to correct any uncovered problems and inefficiencies.

Optimize Your Execution You can use a social media audit to ensure that your marketing team or agency employs the best platforms, the correct methods and techniques, and the right people to execute your campaigns.

User Experience
Analysis
Platform Analysis & Recommendations
Third Party Tools Analysis & Recommendations
Traffic Sources
Analysis

User Experience Analysis

User experience analysis from DigitalAuditors.net provides you with a comprehensive UX review of your ecommerce website. It helps you see if the website provides the right user experience to effectively convert your target audience into customers. A user experience analysis also helps you identify any problems that you may need to address in order to improve conversion rates, both immediately and over the long haul.

Benefits

Know Where You Stand User experience analysis lets you understand how well your website is optimized for conversion, if there are any problems you need to fix or if there are any improvement opportunities that you can take advantage of immediately.
Sell More, Spend Less When you implement changes suggested by the user experience conversion optimization experts, you’ll convert more visitors into sales for the same or smaller advertising investment.

Always Improve A user experience analysis gives you information regarding what basic and advanced conversion optimization activities you can perform in order to continually improve your conversions and grow your business.

Platform Analysis & Recommendations

Digital Auditors can conduct a detailed platform analysis and provide you with specific recommendations for improvement. This in-depth review of your current ecommerce platform and its configuration will help you determine if your current system is the ideal choice for your ecommerce sales and marketing goals. Following this review, we then prepare specific recommendations that include any changes in configuration, new modules/extensions, upgrades or better platform options.

Benefits

Know if You are Using the Best A platform analysis lets you understand if you are using the right platform and configuration. You’ll know for certain if your current platform is capable of running your ecommerce business effectively, both now and in the future.

Discover New Opportunities Learn how to maximize the potential of your current ecommerce platform to get your store performing at the highest possible level.

Third Party Tools Analysis & Recommendations

A Digital Auditors’ third party tools analysis provides you with detailed recommendations on any third-party tools and modules that can help you run, measure and market your ecommerce business more effectively.

We provide you with important information and recommendations that can change how your business operates and lead to incredible improvements in marketing and ecommerce. Trust our third party tools analysis to provide you with key information on how to differentiate yourself from your competitors and increase your business. We’ll show you how to be more productive, more efficient and faster.

Benefits

Know Your Options Our third party tools analysis allows you to learn what tools are available and how they can help you accomplish your marketing goals.
Maximize Your Performance Our detailed recommendations help you improve the performance of your ecommerce marketing by using the right tools effectively.

Achieve Success Faster A third party tools analysis allows you to select the right tools to accomplish your marketing goals faster and more efficiently.

Traffic Sources Analysis

A traffic sources analysis provides you with a comprehensive report that includes a full analysis of all sources that are generating traffic for your ecommerce business. It also gives you crucial and actionable information on how these traffic sources work together to generate conversions. With a traffic sources analysis, you’ll receive a detailed assessment along with practical recommendations on how you can improve your targeting and standings with each source. Drive more traffic to your business and increase the quality of the traffic you receive with a traffic sources analysis.

Benefits

Increased Awareness Understand which traffic sources are the most important for your business and where you currently stand with each of them.

Spend Wisely A traffic sources analysis helps you understand which sources you need to focus on and invest in order to improve your standings and grow your business.

Our Advantage

There are a number of key advantages to working with Digital Auditors for digital marketing strategy and analysis. We are a fully independent company, unlike a marketing agency. Therefore, we provide you with unbiased analysis and suggestions that improve your business and your sales, not our reputation. We focus on what it takes to increase your ROI and grow your company.
We will work with your agency or marketing team to implement the necessary improvements and ensure their success.

Each audit, assessment, and analysis is performed by a team of experts who specialize in the specific area of digital marketing being studied. We understand what it takes to be successful online and provide that information to our clients in order to make their businesses grow.
All of our experts are top industry leaders and we ensure the accuracy of their work. We have years of experience in digital marketing, conversion optimization, user experience analysis and more. We use this experience to strengthen businesses like your and help you stand out in a competitive landscape. Please contact us today for more information on how Digital Auditors can help you.

Our Customers